KUALA LUMPUR: To have a good time the upcoming Chinese language New 12 months, Sports activities Toto launched its 33rd Sports activities Toto Chinese language New 12 months Ang Pow Donation Marketing campaign at present at KL & Selangor Chinese language Meeting Corridor (KLSCAH).
It shared the festive cheer with over 19,000 needy senior residents nationwide.
The donation marketing campaign was officiated by Particular Envoy of Malaysia to China cum Member of Parliament for Cheras, Tan Kok Wai. Current was Berjaya Sports activities Toto Bhd. Chief Govt Officer Nerine Tan and Sports activities Toto Malaysia Sdn. Bhd. Govt Director Vincent Seow.
“The Chinese language New 12 months Ang Pow Donation Marketing campaign comes underneath Sports activities Toto’s Serving to Fingers programme which carries out the corporate’s company social duty (CSR) tasks,” Seow stated in his speech on the launch of the marketing campaign.
This 12 months’s marketing campaign, costing about RM1.2 million, would profit over 19,000 needy previous of us in 50 cities and cities all through the nation.
About three,500 needy senior residents together with residents from 5 previous of us’ properties within the Klang Valley attended at present’s marketing campaign launch.
The donation marketing campaign was additionally concurrently held in 10 different locations at present, particularly Klang, Ulu Yam, Kajang, Penang, Bukit Mertajam, Sungai Petani, Ipoh, Johor Baru, Pontian and Melaka.
Over 15,000 senior residents will obtain ang pows and mini hampers ranging from at present to till Jan 14 at different distribution factors nationwide.
By way of the marketing campaign, Sports activities Toto goals to realize the target of instilling optimistic values corresponding to respecting and caring for the elders.
Sports activities Toto additionally expressed its appreciation to over 800 workers and Toto brokers who contributed to make the marketing campaign a hit.
“It’s a crucial occasion for the corporate as all Sports activities Toto workers are concerned in contributing to the great trigger and dwell as much as the spirit of volunteerism,” Seow stated.
Up to now, Sports activities Toto has contributed over RM22 million benefitting greater than 410,000 senior residents nationwide for the reason that inception of the donation marketing campaign in 1988.
As a accountable company citizen, Sports activities Toto believes that festive seasons are one of the best of time for reaching out to the underprivileged.
The corporate has been organising donation campaigns throughout Chinese language New 12 months, Hari Raya, Deepavali, Hari Gawai, Harvest Competition and Christmas to assist the underprivileged.
Aside from festive donations, Sports activities Toto additionally contributes substantial quantities yearly to the Nationwide Sports activities Council and sporting occasions organised by native sports activities associations to assist the event of nationwide sporting skills.